“Lucy just gets it. She takes the time to really understand what you are trying to do and say and then finds the right way to explain it in words. It’s a real skill and one she excels in!”

“Lucy is a talented creative and copywriter with strong analytical skills allowing her to effectively empathise and connect with her audience.”

“The process was very easy and professional. Lucy spent the time with us to ensure our needs were met and that the end product was something we could be proud of. Lucy has a creative approach and thinks outside the box. We would have no issues recommending her services and using her for internal and external projects.”

“Lucy worked for Stats NZ for nine months, leading the authorship of our refreshed strategy and managing the process for content development. During this time, Lucy added a great deal of value through creative problem solving and strategic insights.”

“A creative Swiss-Army knife”

“You may ask yourself if having Lucy consult on, craft and execute your brand story is worth the investment - until your customer base grows, and engagement happens with everything she creates! Her value is invaluable.”

“Lucy approaches her work with a wide lens, and balances unique selling points with the human side of business.”

“Lucy f*cking rules.
”

“Lucy was a pleasure to work with. She’s incredibly agile and forward thinking, and has a natural mana-enhancing approach to working in the Māori space. In my vast experience, this is a rare skill. Lucy understands how to enable different perspectives to gather momentum in a piece of work, but make it clear and precise, and always future focused. Her approach to working with te ao Māori was respectful and constructive, and our te ao Māori team adored her.”

“Lucy has the ability to research and understand complex topics to create written pieces that respectfully meet the target audience where they are. She breaks down typically inaccessible subject matters by balancing essential information with relatable wit.”

“Bringing together this complex web of discussions / wants / needs / requests and transforming it into the clear and concise document that is our strategy refresh, and framing it in a way that actually resonated with our people (internal and external), was a feat of pure genius! Lucy’s ability to apply a te ao Māori lens to our strategic story by working collaboratively with our Te Tohu Rautaki Angitu Māori Team was appreciated, not only organisation-wide, but by our stakeholders too.”

“Lucy worked with the newly established Social Media Team at Farmers, and supported us to get our strategy ahead of schedule. Very quickly, she got her head around systems, advanced our calendar and wrote copy with flair. I would have no hesitation recommending Lucy for opportunities where team integration, a can-do attitude and agility are key requirements.”